Matthew Marley Reveals Top SEO Tips for Local Businesses

By Avneet Singh | Date: 23/04/2024

Renowned SEO specialist Matthew Marley shares his expert advice on optimizing local SEO for small businesses.

Matthew Marley, a seasoned SEO specialist with over 14 years of experience, is sharing his top tips for local businesses seeking to enhance their online visibility. As the founder of mmarley.com, a leading SEO consultancy, Matthew has helped businesses across the UK navigate the complexities of SEO and digital marketing.

In his latest outreach to local businesses, Marley emphasizes the importance of a robust SEO strategy. "An effective SEO plan is not just about rankings, it's about driving meaningful traffic that converts into customers," he says. "Local businesses can greatly benefit from a focused approach that includes both on-page and off-page SEO tactics."

Marley's advice covers a range of SEO topics, from technical audits and keyword optimization to link-building strategies and content marketing. He suggests that local businesses prioritize their Google My Business listings, ensuring that all information is accurate and up to date. 

Additionally, he highlights the need for consistent NAP (Name, Address, Phone number) information across all online platforms to maintain credibility and improve local search rankings.

Marley's top tips for local businesses include:

  • Conduct regular SEO audits to identify and address technical issues.
  • Optimize content with relevant keywords that reflect local search intent.
  • Focus on acquiring high-quality backlinks from reputable sources.
  • Engage in content marketing to establish authority in your niche.
  • Leverage social media to increase brand awareness and drive traffic to your website.

Matthew also emphasis that User experience (UX) is now more crucial than ever in SEO, with search engines increasingly prioritizing websites that offer a seamless, engaging user journey. Recent algorithm updates have shown that niche sites with poor UX, often cluttered with intrusive ads from various networks, are at a disadvantage. These disruptions not only frustrate users but also lead to higher bounce rates, signalling to search engines that the content is not valuable. 

To maintain strong SEO performance, sites should focus on clean layouts, fast loading times, and intuitive navigation to keep visitors engaged and improve their search engine ranking.

About mmarley.com:

mmarley.com is a premier SEO consultancy founded by Matthew Marley, specializing in comprehensive SEO solutions for businesses of all sizes. With a team of experts in technical SEO, content marketing, and link building, mmarley.com provides tailored strategies to help clients achieve their digital marketing goals. The company is committed to delivering measurable results and exceptional customer service.

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