Lyon Global’s CMO Claire Cordeta-Lyon Discusses Overcoming AI Fears and Embracing Technology for Business Growth

As artificial intelligence (AI) becomes more prevalent, concerns over its potential impact are growing. Many worry about job displacement, data privacy, and how automation might disrupt industries. However, Claire Cordeta-Lyon, Chief Marketing Officer and Co-Founder of Lyon Global, believes that these concerns can be addressed with education and transparency. Her company’s experience shows how small businesses can leverage AI to improve operations and thrive in an increasingly digital world.

“There’s a lot of fear around AI, especially in the media,” Cordeta-Lyon explained. “But we’re seeing something different with our clients. Once they understand the technology and how it works, they embrace it, and their businesses start to see real growth.”

Lyon Global’s flagship platform, ROAR, is an all-in-one business tool that uses AI to automate tasks such as customer follow-ups, scheduling, and social media management. While much of the public debate centers on the potential risks of AI, Cordeta-Lyon argues that AI can be an invaluable tool—especially for small and medium-sized businesses (SMBs) that are short on time and resources.

AI Adoption Grows, Despite Public Concerns

The public’s wariness of AI is well documented. A recent Pew Research study found that 53% of Americans believe AI poses more risks than benefits to society . However, businesses are telling a different story. In fact, a 2023 McKinsey report showed that nearly 50% of businesses in the U.S. have already integrated AI into their operations, with applications ranging from customer service to marketing and beyond .

“Small business owners are understandably cautious,” Cordeta-Lyon said. “But they’re also incredibly resourceful. Once they see how AI can help them automate the time-consuming parts of their business—like managing customer reviews or setting appointments—they quickly see the potential.”

ROAR, which is designed with small business owners in mind, uses AI to simplify everyday tasks, freeing up valuable time for owners to focus on higher-level business decisions. One user, a local florist, automated her customer follow-up process using ROAR, which led to a 25% increase in repeat customers in just a few months.

“Instead of worrying about whether AI will take their jobs, business owners are discovering that AI allows them to work smarter and more efficiently,” Cordeta-Lyon added.

AI Transparency: A Key to Adoption

While businesses like those using ROAR are embracing AI, Claire Cordeta-Lyon acknowledges that fears about data security and transparency are legitimate. These concerns, she argues, can only be addressed by educating users on how AI works and ensuring full transparency around its capabilities.

“There’s no question that we need to be transparent about how AI operates,” Cordeta-Lyon said. “At Lyon Global, we make it a priority to explain how ROAR collects and uses data, giving our clients full control over what the AI does. That transparency is key to easing concerns.”

This emphasis on transparency is supported by recent industry findings. A 2023 Accenture report found that companies that focus on clear communication about AI use see 70% higher adoption rates among their customers, compared to those that don’t prioritize openness .

Cordeta-Lyon’s perspective aligns with broader industry trends, as businesses increasingly look for AI solutions that prioritize ethical use and data security. This approach has helped Lyon Global establish trust with its client base, many of whom were initially skeptical about integrating AI into their businesses.

Small Businesses Lead the Way in AI Innovation

Interestingly, while AI is often discussed in the context of large corporations, it is small businesses that are increasingly at the forefront of AI innovation. According to a 2023 U.S. Chamber of Commerce study, 45% of small business owners reported using AI to improve profitability through automation and customer service improvements .

Cordeta-Lyon believes this trend will only continue as AI becomes more accessible and user-friendly. “Small businesses are always looking for ways to stay competitive. AI gives them the tools to do that,” she said. “We’ve designed ROAR to be intuitive and easy to use, so business owners don’t need to be tech experts to benefit from it.”

For Lyon Global, the future of AI lies in empowering business owners with tools that enhance—rather than replace—human work. Cordeta-Lyon is confident that AI will become an indispensable tool for businesses that know how to leverage it.

“AI is here to stay, but it’s not here to take over,” she said. “When used thoughtfully, it has the power to help small businesses grow, compete, and thrive in ways we’ve never seen before.”

For more information about ROAR or to request a demo, visit UseROAR.ai.

About Lyon Global

Lyon Global is a business consulting and AI software company that provides innovative solutions for small and medium-sized businesses. Their platform, ROAR, empowers business owners by streamlining operations, automating processes, and improving customer engagement.

Contact Information:

Lyon Global

Press Contact: Julie Martin

Phone: +1.585.493.1234

Email: julie@lyonglobal.com 

Website: www.LyonGlobal.com

Sources:

1. Pew Research Center. “AI in Society: American Views on the Impact of Artificial Intelligence.” June 2023.
2. McKinsey & Company. “The State of AI in 2023: Generative AI's Breakout Year.” September 2023.
3. Accenture. “AI Transparency and Privacy: Key Drivers of Adoption in Business.” August 2023.
4. U.S. Chamber of Commerce. “Small Business and AI Adoption: A 2023 Study.” March 2023.

Media Contact:

Company name: ROAR by Lyon Global

Contact name: Julie Martin

Email: julie@lyonglobal.com

Website: https://useroar.ai/

Country: United States