For the Love of Fantasy Partners with House of Spells for Upcoming Fandom Event at ExCeL London

After a year of successful campaigns alongside Comic Con in Liverpool, House of Spells London proudly announces its renewed partnership with Comic Con through For the Love of Fantasy, bringing magical fandom experiences to London this summer.

Following two triumphant collaborations in Liverpool, the iconic fantasy collectables shop is once again teaming up with Monopoly Events’ premier fantasy‑focused convention, this time in London.

A Year of Fan‑Powered Success in Liverpool

In Liverpool, House of Spells and Comic Con Liverpool delivered two standout campaigns that turned the city into a vibrant celebration of fandom. With Comic Con Liverpool attracting in excess of 40,000 attendees per event and drawing fans from across the country and beyond, the role of House of Spells in amplifying the fantasy narrative stood out as a key highlight.

What to Expect in the Capital

On 16–17 August 2025, For the Love of Fantasy descends upon ExCeL London, welcoming fans of franchises ranging from Lord of the Rings and The Vampire Diaries to Game of Thrones, Daredevil and many more. Audiences can look forward to celebrity guest appearances, cosplay competitions, interactive set builds, retro and modern gaming zones, and prop exhibits evoking iconic fantasy universes.

In support of this landmark event, House of Spells London will play a key role in extending the Comic Con experience beyond the convention floor. Their Central London Charing Cross Road flagship store (at 69–71 Charing Cross Road, WC2H 0NE) will open its doors to fans seeking a prolonged fantasy immersion after attending the convention.

House of Spells at the Heart of the Experience

House of Spells will be a central hub for For the Love of Fantasy fans looking to extend their magical weekend beyond the venue.

In the days leading up to and throughout the event, the store will offer immersive in-store experiences, featuring themed décor and exclusive collectable displays. It will also amplify the spirit of fantasy and fandom through engaging content across its social media and digital channels, connecting with fans both online and in-store.

Visitors will be welcomed into the atmospheric Central London store, where they can shop, connect, and celebrate their favourite worlds in a space built entirely for fandom. Building on its reputation as a go-to destination for licensed merchandise from Harry Potter, Lord of the Rings, Game of Thrones, Stranger Things, and more, House of Spells continues to offer a uniquely immersive retail experience in the heart of London.

Driving Tourism & Celebrating Fantasy

This collaboration between House of Spells and For the Love of Fantasy is more than just a retail tie-in; it’s a concerted effort to drive domestic and international tourism, spotlighting London as a premier destination for fantasy lovers. It builds on the Liverpool successes by utilising immersive retail experiences as a second stage for fan engagement, turning the city into a year‑round celebration of genre culture.

For businesses, it's a model of how fandom and tourism can intersect, bringing iconic pop-culture experiences to fans while amplifying foot traffic to city-centre attractions.

Practical Info for Attendees

• Event dates: 16–17 August 2025
  
  
• Venue: ExCeL London, Royal Victoria Dock, E16 1XL
  
  
• House of Spells London shop: 69–71 Charing Cross Road, London WC2H 0NE, open daily from 9:30 am to 11:00 pm
  
• How to follow updates: Watch House of Spells and For the Love of Fantasy social media channels for the latest announcements, promotions, and in‑store event teasers.

Media Contact: 

Name- Martin Velev
Company name: House of Spells
Position in the company: Head of Marketing
martin@techtadd.co.uk
Full Company address: House of Spells London, 69-71 Charing Cross Rd, London WC2H 0NE
Company website:https://houseofspells.co.uk/pages/london-shop