Best Examples to Improve AOV Using Product Bundles

Encouraging customers to purchase more per transaction is an effective method of growing your business. One of the simplest and most effective ways to encourage customers to spend more money is to offer product bundles. A bundle is simply a group of items that are related to each other and sold together. When bundled, customers see more value and are willing to purchase more products when we can make the experience easier, of more added value, or at a discounted price.

Countless online and offline stores have product bundling as a regular practice; it really can be used for all types of products, from electronics and fashion to food and beauty items. Product bundles can be displayed at the right time to the right person using smart planning and good tools. A personalized product bundle, where items are shown based on a shopper’s interests or previous behavior, can make this even more effective.

Let’s look at some real examples of product bundling that are helping businesses improve average order value (AOV):

1. Amazon’s “Frequently Bought Together”

Amazon makes bundling easy. Whenever you view a product, you will likely see a part of the product page or a section titled “Frequently Bought Together.” For example, if you are looking at a camera, you may see a memory card and a camera bag suggested below it. You can add all three items to your cart with one click.

Why it works:

It saves time and reminds people of what else they may need.

How it improves AOV:

People end up buying more items without having to look for them separately.

2. McDonald’s Combo Meals

Fast food companies such as McDonald's sell more because of combo meals. A basic meal would include a burger, fries, and a drink. Customers often choose the combo instead of just a burger because it seems like a better value.

Why it works:

It offers convenience and makes the full meal cheaper than buying each item separately.

How it improves AOV:

Instead of one item, customers end up buying three.

3. Complete Fashion Looks

Online clothing stores often suggest full outfits under sections like “Shop the Look.” For example, they might show a top with matching pants, shoes, and accessories all styled together. Customers can buy the entire look in one go. A personalized product bundle based on previous fashion choices can also guide buyers more accurately.

Why it works:

It makes shopping easier by removing guesswork.

How it improves AOV:

Instead of buying just a shirt, the shopper might buy an entire outfit.

4. Electronics Bundles in Tech Stores

Stores like Best Buy or Apple often offer bundles for tech products. A laptop might come with a laptop bag, a mouse, and software. Sometimes, they also include extended warranties or extra services.

Why it works:

People like to buy everything they need in one place.

How it improves AOV:

The total order value goes up because the customer is buying more than one product.

5. Beauty Starter Kits

Brands like Sephora, Glossier, and The Body Shop have starter kits that include sample or travel sizes of different products, like face wash, moisturizers, or sunscreen, in the kits, which are ideal for first-time customers who are looking to try a variety of products.

Why it works:

It’s a low-risk way to try new products.

How it improves AOV:

The bundle price is higher than a single item, but it feels worth it to the buyer.

6. Home Goods “Buy More, Save More” Deals

Many furniture and home decor retailers will offer deals such as "Buy 2, Get 1 Free," or discounts on sets (like a complete dining set with chairs)  IKEA and Wayfair often use this method in their stores for their discount furniture.

Why it works:

Shoppers love a deal and feel encouraged to buy more.

How it improves AOV:

Customers add extra items to take advantage of the offer, increasing the total order amount.

Why Product Bundles Work?

• Makes shopping easier:

Bundles remove the need for customers to search for related products on their own.

• Offers better value:

Buying items together often feels like a better deal, especially when there's a discount or added convenience.

• Saves time:

Customers can quickly buy everything they need in one go instead of browsing multiple pages.

• Reduces decision stress:

Bundles simplify choices, which helps reduce confusion or hesitation.

• Encourages larger purchases:

People are more likely to add extra items when they are shown as part of a useful bundle. A personalized product bundle makes this even smoother by matching the buyer’s preferences.

• Improves customer experience:

Smartly created bundles feel helpful rather than pushy.

• Boosts repeat sales:

Customers who enjoy the convenience and value are more likely to come back for more.

• Works across all industries:

From electronics and fashion to food and home goods, bundling can be used anywhere.

• Right timing increases success:

Suggesting bundles when a customer is about to check out increases the chances of a larger purchase.

Final Thoughts

Product bundling is one of the most straightforward methods to boost sales without adding pressure. It also doesn't have the feel of "ripping them off"; it feels helpful. When done right, it makes the shopping journey smoother and encourages customers to buy more in one order.

When it comes to everything from tech kits and trendy outfits to beauty products and meal subscriptions, bundling is a game-changer for any business. A personalized product bundle takes this further by aligning offers with what each customer truly wants. Companies that invest time in creating smart, practical bundles often enjoy higher-order values, happier customers, and a boost in repeat purchases.